A game testing company could make more money by opening an online store in addition to their real-world brick-and-mortar location because today more and more people are searching for what they need or want through the Internet more than any other media.

 

Many more people are looking to the Internet to search for what they want or need over their local phone book which only offers a telephone number to call for more information, and newspapers and magazines only offer slightly more than the telephone book.  Television and radio advertising is cost prohibitive for many smaller businesses and people only pay attention to the big-budget productions for name brand merchandise.

 

The Internet offers consumers much more information than all other media combined.  A game tester company could place keyword rich articles on their website in order to inform and educate website visitors in addition to attracting the three major search engines – MSN, Yahoo!, and Google.  These three major search engines send out their “feelers” so that they might locate the keywords and keyword phrases within the articles among the websites and then rank the websites according to a special formula. This process is known as search engine optimization or SEO.  Keywords and keyword phrases are the words potential customers place in the search boxes on the search engines in order to find what they need or want.

 

An online store is basically like a real-world store except people purchase items they see online like a catalog and the items are shipped to their home through one of the major delivery services with a small amount of shipping and handling added to the product.  A video game company could have an online store where people could purchase the latest video games before they reached the shelves of the real-world stores and have them before all their friends do.

 

Besides search engine optimization, a game testing company could increase their revenue by aligning themselves with a photo effects online company that helps with the video game design aspects.

 

Another online marketing method would be to place a blog on the video game company’s website so that the company could announce new games as they are being developed in addition to having customers express their feelings about existing games and their experiences with them.

 

A video game company could also post on other blogs that are relevant to the video gaming so that they could reach a variety of new and potential customers.  Some blogs, depending on who owns them or what type of website they are connected to, are free to post on while others cost a small fee.

 

Using several Internet marketing methods will help boost a video game company’s income without spending a lot of money to do so.