green hotelsThere are a number of ways green hotels could increase their revenue and one is by investing in an Internet website or online store.  In order to reach more targeted customers, a real-world brick-and-mortar style business needs to have an Internet presence to augment their real-world store.

 

More and more consumers are searching the Internet to find what they need or want than all other media combined.  The phonebook is obsolete because it requires work on the part of the customer to find information – they must dial a phone number and ask for more information.  Newspapers and magazines offer very little, if any, additional information and radio and television advertising is typically reserved for big-budget productions of name brand merchandise everyone’s already heard of.

 

The Internet offers consumers much more information in the form of keyword rich articles that describe a business’ products and services in addition to information about a company such as how they began, what they believe in and how they are helping the environment.  These are things one cannot garner from a small blurb in a newspaper or magazine advertisement.

 

Environmentally friendly travel companies could engage in search engine optimization or SEO which is an Internet marketing method sponsored by the three major search engines – Google, Yahoo!, and MSN.  These three major search engines send out their “feelers” in order to locate keywords and keyword phrases within articles placed on company’s websites and then rank the websites according to a special formula.  The special formula is only known to the three major search engines; however it is acknowledged that the special formula has to do with the number of keywords or keyword phrases placed on a company’s website.  Keywords and keyword phrases are the words potential customers place in the search boxes on the search engines in order to find what they need or want.

 

Besides search engine optimization, another marketing method a green friendly company could engage in would be to place a keyword rich article on an Internet news website.  There are many new advancements in “green” technology and Internet news websites are always looking for well-written and informative articles for their websites that may or may not have to do with anything new or something that’s in the news.  Most Internet news websites are concerned with whether or not an article is informative and will help educate their readers so they might make an informed decision about products and services mentioned in the articles.

 

Green hotel’s, even though they are real-world brick-and-mortar style business, should have an Internet presence and then use that Internet presence in order to bring more customers through their websites and into their real-world location.  With the use of search engine optimization and Internet news websites as marketing methods, a green company could increase their revenue at little or no cost to them.