The best dentists in Washington, DC could increase their revenue by employing several Internet marketing methods.  A dentist is clearly a real world brick and mortar style business; however all businesses, including those that only deal in the real world, need to have an Internet presence in order to reach more customers to only search the Internet for what they want or need.

 

Most media including the phonebook, newspaper and magazines and radio and television advertisements do not offer consumers enough information to make an informed and educated decision about a product or service they are thinking of using.  Many Internet websites offer articles; diagrams and sometimes videos showing the products or services in use which helps a customer make an informed decision about their purchase.

 

Once a dentist has an Internet presence in the form of a website, they could place keyword rich articles about some of their procedures including sedation dentistry in Washington, DC which is a practice in which the dentists uses amnesties to put the patient to “sleep” so that they might be more relaxed and not feel what the dentist is doing to their mouth.  Keywords and keyword phrases are the words potential customers use in the search boxes on the search engines to find what they need or want.

 

One tried and true to marketing methods that all websites are entitled to is called search engine optimization or SEO.  Search engine optimization is taking keyword rich articles and placing them on an Internet website in order to attract the three major search engines – MSN, Yahoo!, and Google.  These major search engines send out their “feelers” so that they might locate the keywords and keyword phrases among the articles within the websites and then rank the websites according to a special formula.

 

Placing a blog on a dentist’s website can also be helpful in reaching new customers especially if that blog is filled with former customer’s blogging about their experiences with this particular dentist.  These are often known as testimonials and every business should have them to help new customers realize that a business does good work.

 

A dentist could also blog on other websites with blogs because there are millions and millions of blogs throughout the Internet, some of them with themes that might fit a dentist’s needs.  Blogs could be about saving money on health and dental care, how to keep your teeth white with home whitening kits or what yearly dental checkups mean to a healthy mouth.

 

Besides blogging, a dentist could place an article on an Internet news websites which are always looking for fresh and well written articles that may not be news related but are still informative to help the readers understand a variety of items.  Internet news websites place articles on their websites on slow news days or as fillers when they do not have enough news items so that they might help inform their readers about new products or services that they might not have otherwise heard of such as the sedation dentistry.

 

Just as people in winter need snow shovels, a dentist needs an Internet presence in order to bring in more targeted customers through the websites and into the real world brick and mortar location.  

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